ProofWall field notes
How shopify stores can collect testimonials
A practical testimonial collection playbook for shopify stores: when to ask, five questions, display ideas and a request message.
The right moment
After the shipping confirmation has turned into a real product experience.
Five questions worth asking
- Which product did you try?
- How does it compare with the size guide?
- What was useful about it?
- Was anything different from the photos?
- What would help a first-time buyer?
Use one question as your wall prompt rather than making every question a mandatory field.
Where to show the answer
An Online Store 2.0 product template using Custom Liquid.
A request you can adapt
Hi {name}, thank you for your delivered Shopify order. Would you share a few honest words about your experience? Which product did you try? If you are comfortable with us publishing it, here is our short form: {collection_link}. No pressure, and thank you either way.Permission and fair presentation
Ask about the specific variant. Do not transfer a review to a materially different product.
Follow the FTC Endorsement Guides and EU Unfair Commercial Practices rules where applicable: no fake reviews, and disclose incentives or material connections. Do not condition rewards on positive feedback. Request explicit permission, keep the original meaning and make removal straightforward.
More request templates · Related collection playbook