ProofWall field notes
How real estate agents can collect testimonials
A practical testimonial collection playbook for real estate agents: when to ask, five questions, display ideas and a request message.
The right moment
After closing and moving logistics have settled.
Five questions worth asking
- What part of the buying or selling process felt difficult?
- How clear were the updates?
- What support was useful at negotiation?
- What would you want handled differently?
- What should another client know about working together?
Use one question as your wall prompt rather than making every question a mandatory field.
Where to show the answer
Service-area pages without disclosing a property address.
A request you can adapt
Hi {name}, thank you for your completed move. Would you share a few honest words about your experience? What part of the buying or selling process felt difficult? If you are comfortable with us publishing it, here is our short form: {collection_link}. No pressure, and thank you either way.Permission and fair presentation
Keep sale terms and private addresses confidential. Avoid promises about future prices or sales times.
Follow the FTC Endorsement Guides and EU Unfair Commercial Practices rules where applicable: no fake reviews, and disclose incentives or material connections. Do not condition rewards on positive feedback. Request explicit permission, keep the original meaning and make removal straightforward.
More request templates · Related collection playbook