ProofWall field notes
How saaS teams can collect testimonials
A practical testimonial collection playbook for saaS teams: when to ask, five questions, display ideas and a request message.
The right moment
After a user reaches a meaningful product milestone, rather than immediately after signup.
Five questions worth asking
- What workflow were you trying to improve?
- What did you use before?
- Which feature made the difference?
- How does your team use it now?
- What limitation should a new user know?
Use one question as your wall prompt rather than making every question a mandatory field.
Where to show the answer
Feature landing pages that match the workflow discussed.
A request you can adapt
Hi {name}, thank you for your first completed workflow. Would you share a few honest words about your experience? What workflow were you trying to improve? If you are comfortable with us publishing it, here is our short form: {collection_link}. No pressure, and thank you either way.Permission and fair presentation
Obtain company approval for logos and team statements. A personal testimonial does not imply an enterprise endorsement.
Follow the FTC Endorsement Guides and EU Unfair Commercial Practices rules where applicable: no fake reviews, and disclose incentives or material connections. Do not condition rewards on positive feedback. Request explicit permission, keep the original meaning and make removal straightforward.
More request templates · Related collection playbook