ProofWall field notes
How agencies can collect testimonials
A practical testimonial collection playbook for agencies: when to ask, five questions, display ideas and a request message.
The right moment
After a delivery review and client acceptance, before the project disappears into archives.
Five questions worth asking
- What was the project brief?
- How did communication work?
- What deliverable was most useful?
- What could our process improve?
- Would you choose this approach for another project?
Use one question as your wall prompt rather than making every question a mandatory field.
Where to show the answer
Service pages and relevant project case studies.
A request you can adapt
Hi {name}, thank you for our project handover. Would you share a few honest words about your experience? What was the project brief? If you are comfortable with us publishing it, here is our short form: {collection_link}. No pressure, and thank you either way.Permission and fair presentation
Respect NDAs and approval processes. Do not publish client metrics without written clearance.
Follow the FTC Endorsement Guides and EU Unfair Commercial Practices rules where applicable: no fake reviews, and disclose incentives or material connections. Do not condition rewards on positive feedback. Request explicit permission, keep the original meaning and make removal straightforward.
More request templates · Related collection playbook