ProofWall field notes
How ecommerce brands can collect testimonials
A practical testimonial collection playbook for ecommerce brands: when to ask, five questions, display ideas and a request message.
The right moment
After delivery and enough time to use the product, allowing for returns and support.
Five questions worth asking
- What did you buy the product for?
- How did it fit or perform?
- Was the description accurate?
- What should another buyer know?
- What could we improve about delivery or packaging?
Use one question as your wall prompt rather than making every question a mandatory field.
Where to show the answer
Relevant product pages, with the product named in context.
A request you can adapt
Hi {name}, thank you for your recent order. Would you share a few honest words about your experience? What did you buy the product for? If you are comfortable with us publishing it, here is our short form: {collection_link}. No pressure, and thank you either way.Permission and fair presentation
Do not label a manual entry as a verified purchase without evidence. Disclose gifts or discounts.
Follow the FTC Endorsement Guides and EU Unfair Commercial Practices rules where applicable: no fake reviews, and disclose incentives or material connections. Do not condition rewards on positive feedback. Request explicit permission, keep the original meaning and make removal straightforward.
More request templates · Related collection playbook