ProofWall field notes
How coaches can collect testimonials
A practical testimonial collection playbook for coaches: when to ask, five questions, display ideas and a request message.
The right moment
At an agreed review session after a client can reflect on the process.
Five questions worth asking
- What goal did you bring to coaching?
- Which exercise was useful?
- How did the sessions fit your week?
- What felt different by the final session?
- Who might find this coaching style useful?
Use one question as your wall prompt rather than making every question a mandatory field.
Where to show the answer
Programme page near the description of session format.
A request you can adapt
Hi {name}, thank you for our review session. Would you share a few honest words about your experience? What goal did you bring to coaching? If you are comfortable with us publishing it, here is our short form: {collection_link}. No pressure, and thank you either way.Permission and fair presentation
Avoid guaranteed outcomes. Leave sensitive personal details out of published feedback.
Follow the FTC Endorsement Guides and EU Unfair Commercial Practices rules where applicable: no fake reviews, and disclose incentives or material connections. Do not condition rewards on positive feedback. Request explicit permission, keep the original meaning and make removal straightforward.
More request templates · Related collection playbook