ProofWall field notes
How freelancers can collect testimonials
A practical testimonial collection playbook for freelancers: when to ask, five questions, display ideas and a request message.
The right moment
Once the client has used the delivered work, after the invoice conversation is settled.
Five questions worth asking
- What did you hire me to do?
- What made collaboration easier?
- How did the handover go?
- Which part of the result do you value?
- What would you tell another client considering this service?
Use one question as your wall prompt rather than making every question a mandatory field.
Where to show the answer
Portfolio project pages beside the relevant work.
A request you can adapt
Hi {name}, thank you for the work I delivered. Would you share a few honest words about your experience? What did you hire me to do? If you are comfortable with us publishing it, here is our short form: {collection_link}. No pressure, and thank you either way.Permission and fair presentation
Do not imply an ongoing client relationship from a one-off engagement. Ask before publishing a client name.
Follow the FTC Endorsement Guides and EU Unfair Commercial Practices rules where applicable: no fake reviews, and disclose incentives or material connections. Do not condition rewards on positive feedback. Request explicit permission, keep the original meaning and make removal straightforward.
More request templates · Related collection playbook