ProofWall field notes
How web designers can collect testimonials
A practical testimonial collection playbook for web designers: when to ask, five questions, display ideas and a request message.
The right moment
After launch and a short period of real use by the client’s team.
Five questions worth asking
- What problem did the old website have?
- How did design reviews work?
- Was the new site easy to update?
- What did you value in the handover?
- What would improve the build process?
Use one question as your wall prompt rather than making every question a mandatory field.
Where to show the answer
A project case study with a link to the launched site.
A request you can adapt
Hi {name}, thank you for your website launch. Would you share a few honest words about your experience? What problem did the old website have? If you are comfortable with us publishing it, here is our short form: {collection_link}. No pressure, and thank you either way.Permission and fair presentation
Separate client opinion from measured conversion claims. Do not claim a business uplift without reliable evidence.
Follow the FTC Endorsement Guides and EU Unfair Commercial Practices rules where applicable: no fake reviews, and disclose incentives or material connections. Do not condition rewards on positive feedback. Request explicit permission, keep the original meaning and make removal straightforward.
More request templates · Related collection playbook